Haruharu Wonder at Target Now Includes a Serum Mist & More

Haruharu Wonder at Target stores is now offering more “barrier-first” formulas. The Korean skincare brand is expanding its partnership with the retailer to bring more of its innovative products to U.S. consumers.

Haruharu Wonder’s new products, now available at Target, are:

• Black Rice Probiotics Barrier 2% NAD+ Serum Mist 
• The Rose PDRN Collection—Rose PDRN Firming Serum, Rose PDRN Soothing Serum, and Rose PDRN Peptide Glowy Lip Balm.

Haruharu Wonder debuted at Target stores nationwide last December—and is one of the retailer’s fastest-growing K-beauty brands. Within three months after launching, the brand sold approximately one product every minute across all Target retail stores and Target.com, according to a press statement. “The strong response from Target shoppers has been incredibly meaningful and helped pave the way for this next chapter of our partnership,” says Founder and CEO Jae Jeong.

Haruharu Wonder’s formulas utilize “ultra deep technology” to enhance ingredient absorption, strengthen the skin barrier, and support long-term skin health.

The brand’s name is inspired by the Korean phrase haruharu, meaning “day-by-day.” “Haruharu Wonder transforms everyday skincare into intentional rituals that nurture both skin and spirit,” the brand says.